A quarter of young people feel lonely on Valentine’s Day

A quarter (24%) of Millennials feel that Valentine’s Day is the loneliest time of the year to be single, causing the majority (54%) to actively pursue a last-minute date. 

This is double the number who feel alone when they have no-one to kiss on New Year’s Eve (13%) and as a singleton on their birthday (12%).

A fifth (18%) admit they have returned to an ex and one in six (16%) have called on someone they had previously turned down in order to avoid being alone on 14th February.

The UK is set to spend over £990 million celebrating Valentine’s Day this year, with the average person spending £28.60 on a present for their partner. 

Flowers, chocolates and jewellery are the nation’s favourite Valentine’s Day gifts, but a teddy bear is voted the worst possible present!

VoucherCodes.co.uk, the leading savings site, surveyed 2,003 people across the country to discover how the UK will be spending Valentine’s Day this year.

A fifth (18%) admit they have returned to an ex and one in six (16%) have called on someone they had previously turned down in order to avoid being alone on 14th February.

This has seen the rise of PALentine’s Day, with a fifth (21%) of Millennials choosing to spend Valentine’s Day with friends. A quarter (23%) have been on a friend date and a third (34%) have exchanged Valentine’s gifts with a pal.

Meanwhile, a fifth (19%) admit they have hooked up with a friend on Valentine’s Day and a half (51%) confess it is something they would consider. 

There is also a case of solidarity between friends in either celebrating their independence or sharing a common goal – one in eight (12%) have thrown a PALentine’s Day party to actively rejoice being a singleton and two out of five (40%) head for speed-dating with a friend.