Relationship Manager - Banking

Occupation overview

The role has responsibility for providing products and services to a portfolio of customers, to help them achieve their business goals alongside delivering the Bank’s business plan, whilst meeting the required ethical, risk and governance standards. The role may sit in several different areas of the Bank eg Corporate, Commercial, Retail Banking, Wealth Management, Private Banking, Card Services. Depending on the customer base, it may have responsibility for a portfolio (SMEs) or be supporting a Director on larger customers. The apprenticeship will form part of a career path for the individual. Typical roles are likely to be junior to mid level relationship management positions. On completion it is likely to be similar to an individual exiting the graduate programme.

Skills

  • Develop customer relationships: Build ethically sound and ‘trusted adviser’ relationships with customers to form the basis of a long term partnership
  •  Identify and meet customer needs: Work with customers to identify their ongoing business challenges. Provide flexible and innovative solutions, integrating products and excellent service, that help them meet their goals
  • Manage governance and risk: Apply the organisation’s risk and governance frameworks to ensure that all activities are compliant and breaches are minimised
  • Deliver commercial results: Support, develop and deliver an account plan that meets internal goals and is based on customer needs across the portfolio. Apply financial analysis techniques relevant to the area of the bank eg provide guidance on credit appetite; develop practical and appropriate credit solutions /lending structures; maximise portfolio return
  • Communication and relationship building: Use a range of advanced communication and influencing techniques to build sound relationships both externally and internally
  • Teamwork: Bring the right people and functions together, both internally and externally, to collaborate and deliver for the customer

 

Knowledge

  • Ethical standards: Understand the ethical standards that the organisation and industry requires of its employees and the implications of these for the role
  • Product knowledge: Understand the range of financial services products and services available to the customer portfolio, including pricing and margins
  • Risk and Governance: Understand the risk and governance frameworks of the organisation / industry and how these manifest themselves in the role. Keep up to date with changes.
  •  Market awareness: Understand the local market in which the role operates eg demographics, economics, competition
  • Customer understanding: Understand the sector in which their customers operate, their business; together with the principles / tools of excellent customer service and relationship management
  • Financial analysis: Understand data/financial analysis, planning and modelling tools that are required for the role

 

Options

The apprentice will typically specialise in a particular area of banking eg Corporate/Commercial; Retail; Wealth. Market Awareness and Customer Understanding competencies will be specific to that area. The track taken within the full qualification below will contain core elements plus specifics for the area eg Professionalism, Ethics and Regulation module as a core; Retail Financial Services module as a specific. Products that will be covered in each area will differ eg

  • Corporate/Commercial – corporate lending; cash management; trade finance
  •  Retail – personal loans, mortgages, savings
  • Wealth – advice, investments, private banking
  • Card Services – merchant services, business solutions

 

Entry Requirements

Individual employers will set the selection criteria for their Apprenticeships. Most candidates will have A levels or existing relevant Level 3 qualifications. Other relevant or prior experience may also be considered as an alternative. Employers who recruit candidates without English or Maths at Level 2 or above must ensure that the candidate achieves this standard prior to taking the end-point assessment.

 

Duration

The apprenticeship will typically take 4 years to complete.

 

Professional Qualifications / Recognition

Base knowledge of the sector, ethical and regulatory background – done within the first 3-6 months for those new to the sector – L3 – one of:

  • Certificate in Business Banking and Conduct – LIBF
  • Retail Banking Conduct of Business - LIBF
  •  Professional Banker Certificate – CB

Full qualification for the role (both contain tracks relevant to different functions in banking)- one of :

  • Associate Chartered Banker Diploma (3 out of 7 modules –L4); Chartered Banker Diploma (5 out of the same 7 modules L5/6); Professional Banker Diploma – CB. Professional Cert in Banking (L4); Prof Diploma in Banking (L5); Chartered Associateship Programme - LIBF. Advanced Diploma in Financial Planning - CII
  •  Combination of modules relevant to the area of the bank, selected from: Diploma in Financial Planning (CII); Diploma in Regulated Financial Planning; Diploma in Investment Planning (CB); Financial Services Regulation and Ethics (RO1); Investment Principles and Risk (RO2); Personal Taxation(RO3); Pensions and Retirement Planning(RO4); Financial Protection (RO5); Certificate in Mortgage Advice(CF6); Certificate in Mortgage Advice and Practice (CeMAP); Investment Advice Diploma (IAD); Private Client Investment Advice and Management(PCIAM); Regulations, Securities, Derivatives modules (CISI); CFA Program levels 1-3; ABFA Diploma

 

Professional body memberships that are relevant options for this apprenticeship are:

Retail banking: Chartered Banker Institute; London Institute of Banking & Finance

 Wealth: Chartered Banker Institute; London Institute of Banking & Finance; Chartered Institute of Securities and Investment; Chartered Insurance Institute

Corporate Banking: Chartered Banker Institute; London Institute of Banking & Finance; CFA Institute (Chartered Financial Analyst)

 

Originally published on Gov.uk, this information has been re-used under the terms of the Open Government Licence.

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