KNOWLEDGE. PUBLISHING ASSISTANTS ARE REQUIRED TO KNOW AND UNDERSTAND:
Your organisation and the wider publishing industry
- Your organisation’s strategy and publishing programme by genre and who your target users are.
- The broader publishing industry
Publishing systems and software
- How to read and apply information/data using publishing systems such as Biblio and Stison which are used to produce and sell books, journals etc
- The importance and risk to the business involved in maintaining and managing data
- The range of standards and mark-up languages eg XML, LaTEX, HTML used in publishing for editing
- Content management software that supports the production process eg digital, for the variety of content at your organisation
The critical path and range of publications
- The publishing journey from commissioning through to publication including working with manuscripts, proofs and advanced information sheets
- The range of publications available such as illustrated books, academic publications, digital books, products & services including where appropriate apps and journals.
The editorial & production processes
- Key stages of the publishing process, which will include editing, proof reading and briefing stakeholders
- How to check proofs where necessary and make sure printing matches the proof
- The costing principles of new titles and reprints to ensure cost effective production of books, to schedule
- How to ensure all information is up to date on relevant databases, including PDF files, application files and images
The sales, marketing & publicity processes
- The requirements of your (target users) trade partners such as bookshops, libraries, schools (teachers and students), universities, online distributors/sales.
- The different methods used to connect and engage with influencers such as bloggers & journalists.
- How to make appropriate connections and engage with readers
- The options regarding digital content distribution and access; marketing strategies such as search engine optimisation, insights from web analytics; user experience and web optimisation
Rights management, digital processes
- Deal structures and Digital Rights Management with authors including fees, advances, royalties, licensing copyright, covering territory copyright, translation rights, and serial rights.
- Company policies regarding copyright and permissions, including appropriate digital rights to ensure compliance.
SKILLS. PUBLISHING ASSISTANTS WILL:
- Input and maintain data to produce publications that meet company, sales channel and audience requirements
- Continually improve the quality of information/data in-line with best practice
Publishing Journey and where appropriate Editorial process
- Follow publishing/editorial guidelines relevant to their role to produce publications that meet budgets, are on schedule and meet company & industry standards
- Ensure appropriate changes are highlighted and agreed with stakeholders
- Apply rigour and attention to detail
- Escalate issues and concerns, in-line with company process, to ensure the publication is delivered to time and budget constraints and your agreed milestones are achieved
- Clearly identify stakeholders and manage their expectations, presenting appropriate information to them clearly and concisely
- Escalate issues and concerns regarding stakeholders as appropriate
Rights Management and Contracting
- Ensure that publications meet digital rights management and/or deal structures agreed with authors
- Using templates, draft contracts as required by your company
- Think laterally and provide sensible solutions to unexpected challenges
- Communicate clearly with internal and external stakeholders.
- Show confidence and flexibility when communicating with different stakeholders, ensuring an appropriate use of language and terminology
- Demonstrate a strong ability to work as part of a team, taking on tasks with enthusiasm and working cooperatively with others (in a timely fashion).
- Demonstrate a clear understanding of the role you play in relation to other team members
- Undertake tasks confidently and resourcefully, supporting the team and/or line manager as required
- Be pro-active and purposeful when working on your activities, apply the appropriate knowledge and seek support when it is needed
- Demonstrate good time-management
Discretion and confidentiality
- Show discretion when dealing with stakeholders, including colleagues, authors, customers and users, and maintain confidentiality when needed.
Attention to detail
- Apply rigour and attention to detail in all tasks.
Determination to succeed
- Consistently achieve personal and organisational targets
- Take action to resolve day to day issues
- Receptive to new ideas and respond well to day-to-day challenges
- Resilient and determined to overcome obstacles
- A willingness to learn & develop, embracing new challenges when they occur.
- Demonstrates enthusiasm in their activities
Employers will specify their own entry requirements, which may include a good working knowledge of IT systems.
Apprentices must achieve level 2 English and Maths prior to taking the End-Point Assessment for this apprenticeship if they haven’t achieved them prior to entry
This apprenticeship is set at Level 3
Typically 18 months
This apprenticeship should be reviewed after a maximum of two years.
Originally published on Gov.uk, this information has been re-used under the terms of the Open Government Licence.";