CLPOs will have the following knowledge and understanding:
Understanding audiences and effective methods of engagement
The typical and specific needs, priorities and expectations of a range of existing and potential new audiences and participants that the organisation wishes to engage and how to find out audience data/information. This could typically include audience groups based on socio-economic background, ethnicity, disability, age, previous artistic/cultural experience and other characteristics.
Methods for reaching, engaging and forming relationships with the target audience, such as accessing analysing, interpreting and using demographic data; coordinating community events; face to face meetings, flexing communication methods and channels to suit the target audience.
The potential barriers to artistic engagement faced by different audiences which may include socio-economic, financial, cultural and geographical factors.
Methods of enabling and/or increasing participation in artistic and cultural activities; how to apply these such as how to consult and/or involve audience groups; different event types and formats and how to choose appropriate formats for specific audience groups, considering accessibility/layout/information/artistic content/pricing.
Methods of evaluating engagement and participation such as structured feedback events, interviews, consultation, online surveys and how to measure impact through, for example, collecting audience numbers, statistics, or creating questionnaires to evaluate outcomes.
Working with Partners
How to identify partner(s); the principles of effective partnership working; processes to establish and maintain effective partnerships.
The importance of professional arts and cultural networks and know the benefits and contributions they make to project success
Relevant industry membership schemes, their importance and benefit to the CLPO profession such as sharing knowledge and good practice, contacts and networks of artists, set industry benchmarks and standards and to aid training, personal and career development.
Impact and social benefit
Why CLP programmes are needed to increase opportunities for inclusion and diversity across the organisation’s staff, audiences and artists/external practitioners; and within the arts and cultural sector more widely.
Meeting regulations and legislation
Legislation and regulatory requirements that affect the role including Health and Safety, the principles of Safeguarding children and vulnerable adults, accessibility and equality. This can typically include knowledge and use of risk assessments, standard operating procedures, how to respond to a safeguarding incident, documenting and reporting events and incidents using company templates, attending inductions and training on child protection.
Your role and responsibility
How your role and work fits within your team; the organisation; your responsibilities to support others internally and externally; the importance and impact of cross-team working. This can typically include knowing how to effectively work with colleagues to fulfil your role, such as joint planning, coordinating and delegating tasks within a project, establishing and agreeing goals and outputs.
How and when to refer to a line manager or senior colleague for support and guidance
Understanding the organisation
Your organisation’s mission, purpose and governance structures.
The cultural, artistic and participatory work of your organisation.
Your organisation’s relationships with artists/external practitioners, visiting companies, creative or funding partners, audiences and volunteers and how your role as a CLPO supports this.
The financial model of the organisation and the CLP projects that you implement including the different funding streams available to support the work.
The production of learning and participation events and workshops. This may typically include advancing/planning event content, schedules, technical/venue/audience requirements appropriate to artistic discipline, managing communications between parties, disseminating event documentation as appropriate.
Budgetary and project management requirements used for artistic and cultural practices, such as identifying artist/human/financial/resource inputs, outputs, outcomes, milestones and performance indicators, creating an evaluation brief, and reporting performance against aims and budget.
Arts fundraising processes which may typically include how to identify funder requirements (priorities, amounts available, process, reporting); how to complete an application or report for funding and how to establish and maintain relationships with donors/funding organisations.
IT Systems and Software
The organisation’s IT systems and specific software. This may typically include email, websites and intranets, industry specialist software for box office and marketing systems, donor records, stage management, event scheduling, venue diary systems.
CLPOs will demonstrate and apply the following skills:
Plan, organise and co-ordinate education and community engagement projects on behalf of the organisation, in order to ensure the facilitator (visiting artist or company colleague, freelancer or volunteer) can deliver effectively This could typically include deciding on appropriate content and information including producing event schedules, artist and technical riders, booking artists and practitioners.
Identify learning objectives of education and community engagement projects and suitability for target audience.
Work within a set budget, use appropriate resources, venues, systems and technologies to implement the CLP projects ensuring they meet stated objectives and outcomes.
Ensure projects comply with the organisation’s Health & Safety policies and procedures including Safeguarding children and vulnerable adults.
Communicate clearly and effectively, adapting methods both verbal and non-verbal as appropriate to the stakeholder or audience, which may include public speaking and/or using social media and digital communication methods
Communicate the CLP projects aims, which may include artistic or cultural outcomes, skills and knowledge development, or a range of social and educational outcomes to audiences, partners and colleagues.
Produce clear, concise project reports, fundraising applications and other written communications.
Find and participate in professional networks such as arts and culture networks, meetings and events, performances and exhibitions, training and professional development events and industry membership schemes, in order to benefit the organisation.
Establish, develop and maintain positive relationships with a wide variety of internal and external partners, artists, colleagues, participants and audiences that result in and/or enable successful projects.
Build effective professional arts and cultural networks and identify the benefits they bring to the projects and wider organisation
Contribute and manage audience/participant/venue bookings and ensure artists/external practitioners are recruited for projects as per the organisation’s policies and procedures, including contracting requirements
Maintain artist/external practitioner and audience records as directed, which may include personal information, in-line with employer systems and data protection requirements.
Have excellent time management skills, demonstrating your ability to be organised, meet deadlines within project timeframes and meet budgets requirements
Evaluate projects and use feedback to improve current and/or future activity.
Provide high quality content, which may be in written or image form, as required, to internal/external communications for example e-bulletins, newsletter content, posters, print and meetings, to aid the promotion of, and engagement with, the organisation’s learning and participation programme.
Contribute to fundraising activities including desk research on potential funding sources, note taking at audience consultation meetings, compiling data and information.
Identify problems, generate and form ideas to resolve issues, by thinking creatively in response to challenges and identifying when to seek help and support from others.
Collaborate effectively with colleagues, creative and cultural professionals and other organisations and partners to achieve project aims and objectives.
CLPOs will exhibit the following values and behaviours
Positive and proactive attitude
Through internal and external development opportunities, take ownership for keeping role and organisation knowledge and skills up to date.
Proactive in seeking opportunities to broaden understanding of CLP projects and working practices.
Open to receiving feedback and demonstrate actions taken in relation to it.
Promote an Inclusive environment
Support and promote the organisation’s core values and behaviours including those relating to Equality & Diversity, Customer Care, Safeguarding, Health & Safety and Data Protection.
Self-motivated and uses their initiative for example to resolve issues, improve processes.
Working well with others
Gets on well with other team members and plays their part in achieving team goals. Equally comfortable working on solo activities
.Emotional intelligence and resilience
Manage interpersonal relationships with patience and empathy.
Deals positively with challenges and adverse situations
Apply appropriate ethical principles such as mutual respect, equality & inclusion and personal integrity, through interactions in the workplace.
Offer new ideas and concepts, be adaptive and responsive as required.
Passionate about the arts and culture and believe in its value to society.
Employers will set their own entry requirements. Typically an Enhanced DBS check may be required.
Employers who recruit candidates without a level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and math’s minimum requirement is Entry Level 3 and British Sign Language qualification are an alternative to English qualifications for whom this is their primary language.
Typically, 15 to 21 months
This apprenticeship should be reviewed after a maximum of three years.
Originally published on Gov.uk, this information has been re-used under the terms of the Open Government Licence.";