Our latest research report, produced for the first time in partnership with YouGov, offers valuable insight into the career-related aspirations, habits and opinions of school and college students across the UK.
Over the last three years AllAboutSchoolLeavers has gained the insight of over 48,000 people, all of whom have an interest in the school and college leaver careers market: over 22,600 students, 2,400 parents, and 1,525 teachers and careers advisers.
This year, we have the insight and analysis on the thoughts and opinions of 11,100 students, 1,200 parents, 400 teachers and 170 careers advisers – three of the key influencers on school and college leavers. For the first time, we have specifically spoken to head teachers – 110 of them – who are crucial to establishing the provision of quality careers advice and guidance in schools.
We also spoke to 54 of the top school leaver employers in the UK, in an attempt to gain a greater breadth of understanding of the market. YouGov surveyed a nationally representative sample of over 2,000 respondents from its pool.
While our sample size is large, this report should be viewed as part of a longitudinal study. We aim to provide you with a robust document that can be used alongside our previous research to build on the solid foundation we provided in 2014 and 2015.
We believe that in order to understand this growing careers market we must progress together with no preconceptions about best practice ¬– everything should be based on facts.
We’ve covered a wide range of topics including use of social media, employer brand awareness, careers guidance practice, subject teacher knowledge of career options, and how both students and their parents gather careers information.
Click the button below to download our latest research now.